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Multi-tasking isn't bad. There are times when it is very important to do so. But then, there are some instances, especially when it comes to business, when multi-tasking should be set aside. When running a business, all your attention should be focused only be on one thing.

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A successful entrepreneur doesn't multi-task, and this is a fact!

So what is "multi-tasking"? Simply put, it is doing a number of tasks simultaneously at a given time. This is usually done so that plenty of work can be done over a short amount of time.

Here's an example of multitasking. While you're on your computer writing an e-mail, you could be taking a phone call with your headset, sipping coffee, and at the same time signaling a visitor to take a seat. That's a lot of tasks done in one time!

In the short-term, multi-tasking is okay, as long as what you're doing is fairly routine and technically simple. These things are so complex that an irregularity in performing here or there will severely damage the whole process. This is called "continuous partial attention", and it is okay for those everyday, mundane situations. However, the life of a successful entrepreneur, especially when it comes to business, is anything but mundane.

What a successful entrepreneur needs is full concentration. Just imagine yourself talking with a customer. It wouldn't be nice on their part if you were talking to them and at the same time doing something else like checking your phone, or reading an e-mail.

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The Costs in Switching Tasks

The "switching cost" has been discovered by experimental psychologists in their research. This means that every time you change tasks, you will expend four minutes each time to be able to reach your maximum productivity. Just think: doing four tasks a time would cost you an extra 16 minutes!

Knowing that, would you still think that multi-tasking is a good thing for you and your business? True, a serious entrepreneur just has too many things to do, and sometimes 24 hours a day just isn't enough.

Any serious entrepreneur would agree that they are more productive when they finish a task one at a time. Think of the advantages of doing such. You will surely get less stressed out since you have focused all your thoughts on one thing. As you tick off items from your to-do list one by one, you have lesser things on your mind. You know, this could even be the secret to become the most successful and most serious entrepreneur!

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